SeaWorld Responds to “Blackfish”


We’re a few days from the theatrical debut of Blackfish but the film has already been causing quite a stir. In response, SeaWorld has finally released a statement addressing the film and some of its claims. The statement was written by Fred Jacobs, Vice President of Communications for SeaWorld. The letter is directed at film critics who plan to see and review the film Blackfish.

Here is my no-nonsense response to Mr. Jacobs letter:

“Dear Film Critic:  I’m writing to you on behalf of SeaWorld Parks & Entertainment. You may be aware of a documentary called ‘Blackfish’ that purports to expose SeaWorld’s treatment of killer whales (or orcas) and the “truth” behind the tragic death of trainer Dawn Brancheau in 2010. In the event you are planning to review  this film, we thought you should be apprised of the following. Although ‘Blackfish’ is by most accounts a powerful, emotionally-moving piece of advocacy, it is also shamefully dishonest, deliberately misleading, and scientifically inaccurate. As the late scholar and U.S. Senator Daniel Patrick Moynihan famously noted: ‘You are entitled to your opinion. But you are not entitled to your own facts.’ The film’s most egregious and untrue allegations include:

The insinuation that SeaWorld stocks its parks with killer whales captured from the wild. In fact, SeaWorld hasn’t collected a killer whale from the wild in more than 35 years; more than 80% of the killer whales at SeaWorld were born there or in other zoological facilities.”

According to those who have seen the film, there is no such “insinuation.” The filmmaker is well aware that most of SeaWorld’s killer whales are captive-born, and even addresses the captive breeding program in the film. It seems odd that SeaWorld would choose to first address a claim that isn’t even there.

“The assertion that killer whales in the wild live more than twice as long as those living at SeaWorld.  While research suggests that some wild killer whales can live as long as 60 or 70 years, their average lifespan is nowhere near that. Nor is it true that killer whales in captivity live only 25 to 35 years. Because we’ve been studying killer whales at places like SeaWorld for only 40 years or so, we don’t know what their lifespans might be—though we do know that SeaWorld currently has one killer whale in her late 40s and a number of others in their late 30s.”

Mr. Jacobs admits that wild killer whales can live as long as 60 or 70 years. He then continues to say that SeaWorld has one killer whale in her late 40’s. Is that supposed to impress us? Furthermore, this is the maximum life expectancy. The average lifespan for a wild killer whale is 31 years for males and 46 years for females. Captive killer whales can expect to live into their early teens or twenties on average. 

“The implication that unlike killer whales in the wild, killer whales  in zoos or parks—and specifically Tilikum, the whale involved in Dawn Brancheau’s death—are routinely bullied by other whales.  The word “bullying” is meaningless when applied to the behavior of an animal like a killer whale. Whales live in a social setting with a dominance hierarchy, both at SeaWorld and in the wild. They express dominance in a variety of ways, including using their teeth to “rake” other whales, in the open ocean as well as in parks.”

bul·ly·ing: 

1. To treat in an overbearing or intimidating manner.
2. To make (one’s way) aggressively.
I fail to see how this term could not be applied to the behavior of an animal like a killer whale. Bullying is excessive and even fatal in captivity. This is not the case in the wild where orcas can escape any attackers.
“The accusation that SeaWorld callously breaks up killer whale families.  SeaWorld does everything possible to support the  social structures of all marine mammals, including killer whales.  It moves killer whales only when doing so is in the interest of their long-term health and welfare.  And despite the misleading footage in the film, the only time it separates unweaned killer whale calves from their mothers is when the mothers have rejected them.”
SeaWorld may support the human-controlled social structure in their parks, but they certainly do not support the killer whale’s natural social structure. There are multiple examples of animal transfers based on corporate interests. Such as the three young orcas initially sent to Loro Parque by SeaWorld on “breeding loan.”
“The accusation that SeaWorld mistreats its killer whales with punishment-based training that’s designed to force them to learn unnatural behaviors. SeaWorld has never used punishment-based training on any of its animals, including Tilikum, only positive reinforcement. And the behaviors it reinforces are always within the killer whale’s natural range of behaviors.”
According to the creators of Blackfish and those who have seen the film, there is absolutely no accusation that SeaWorld uses punishment-based training.
“The accusation that SeaWorld trainers were not adequately informed about Tilikum. From the time Tilikum first arrived at SeaWorld, all trainers were warned—both as part of their training and in writing—that they were not allowed in the water with him. In fact, as was widely reported and covered at length in the OSHA proceedings, Tilikum has always had his own set of training protocols and only the most experienced trainers have been allowed to work with him.”
 The fact that all trainers are warned that they were not allowed in the water with Tilikum doesn’t prove that they were adequately informed of him and his history.
“The accusation that SeaWorld tried to “spin” the story of Dawn Brancheau’s death, changing its story several times and blaming her for the tragedy. As the movie itself shows, it was local law enforcement—not SeaWorld—that issued the initial report that Dawn had accidentally fallen into the water. SeaWorld’s account of what happened—that Tilikum had grabbed Dawn’s ponytail and pulled her in—never varied.  And the company has never blamed Dawn for what happened. (The person in the film who did was not a SeaWorld spokesperson.)”
The Sherrif’s Office held a private meeting with SeaWorld to get information about what had happened and report it to the world. After the meeting, they announced that Dawn had slipped and fallen into the tank. Either a.) SeaWorld told the Sherrif’s Department to make this announcement, or b) the Sherrif’s Department made up the story themselves. SeaWorld knew they were wrong, but they looked on and did nothing about it. Either way, it doesn’t look good for SeaWorld. There is evidence that SeaWorld actually encouraged this falsity. A claim originating with SeaWorld, stated that Tilly was in a smaller tank than usual due to renovations and that walkways around his tank were unfamiliar, which could have led to Dawn’s alleged fall into the tank.

Jim Atchison, President of SeaWorld Corp, holds a press conference to address Dawn Brancheau’s death.

“The assertion that Tilikum attacked and killed Dawn Brancheau because he was driven crazy by his years in captivity. Tilikum did not attack Dawn.  All evidence indicates that Tilikum became interested in the novelty of Dawn’s ponytail in his environment and, as a result, he grabbed it and pulled her into the water.”
An attack is a violent and aggressive action. By definition, Tilikum attacked Dawn Brancheau. SeaWorld staff and management like Kelly Flaherty Clark, various trainers, and Chuck Thompkins, all repeatedly stated during the OSHA vs SeaWorld hearings that hair was not a novelty to Tilikum, and that he was fully desensitized to hair of all lengths.
“These are only the most egregious of the film’s many misrepresentations. “Blackfish” is similarly misleading and inaccurate in its account of the other fatal incidents in which Tilikum was supposedly involved, what happened at Loro Parque, the training and qualifications of SeaWorld trainers, and the care and living conditions enjoyed by SeaWorld’s orcas.  SeaWorld is proud of its legacy of supporting marine science and environmental awareness in general and the cause of killer whales in particular. Our point in sending you this note is to make you aware that what “Blackfish” presents as unvarnished reality is anything but. We don’t expect this to settle the debate, but rather we hope it will begin one. If you are interested in learning more, please contact Fred Jacobs.”
You hope this will begin a debate? You’re a little late. The debate has been raging for decades! Good on SeaWorld for finally stepping up and engaging their critics! Unfortunately for them, this letter is easily demolished. I guess we’ll have to wait and see if and when SeaWorld will address our rebuttals in order to continue this debate. Here is Fred Jacobs’ contact information:

Fred Jacobs

Vice President, Communications

SeaWorld Parks & Entertainment

E-mail: Fred.Jacobs@SeaWorld.com

Here is a list of  screenings for the film “Blackfish.” Check to see if there is a showing near you!

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4 thoughts on “SeaWorld Responds to “Blackfish”

  1. As a little kid I was interested in becoming a trainer in an aquarium and after watching Blackfish, my hopes and dreams died and I’ve reached reality now. Sea World is composed of selfish and uneducated idiots who want money. They don’t know the emotions that are experience while picking a wild killer whale out of the sea to transport to Sea world. They cover up their untrue facts with lies and it’s truly sad to them harming such beautiful animals. I am a full supporter in being against Sea World as of now.

    • I’m glad to hear that! Many people have changed their mind about SeaWorld after watching “Blackfish.” Be sure to share the truth about captivity and feel free to click around and share some of the resources that I have linked in the side bar 🙂

  2. im a teacher (internationally) and i will continue to teach to my class that wild animals in captivity are there for making money, at the cost of many lives…its all about money…

  3. Yes Sea world…those beautiful animals have asked y o u to take care of them. You havent done anything wrong, you are just a bunch of idiots controled by your own lies and ego.
    By the way that curved fine on male Orca s is a result of depression.
    Good luck.

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